wine china-your ideal partner



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What Our Exhibitors Say



“Wine China Expo was organized very well and there were many importers and agents from all over the world. This will surely bring good results for the development of the wine market in China. Thanks to the entire organization”

Emiliano Rughetti, International Sales Manager, Tenuta La Fiammenga

“Thank you and your team for all your preparations for the Wine China Expo in Beijing and in Shanghai. As we are also organizers for events, we know how difficult it is to meet all expectations of exhibitors and how stressful such an organization is. Besides some things we could clear during the fair, we are quite satisfied with our participation and returned with lots of impressions back to Germany” 。

Manuela Liebchen, Project Manager, Deutsches Weininstitut GmbH

“We were in a good position. There were many trade visitors in our booth. Thank you for your professional service” .

Javier Sagretti, Representative, Teper Wines

“The exhibition is quite business-oriented and the service is great. We signed contracts on the spot. We will participate again next year”

Candy Liu, Sales Manager, Casalaccio International Trade Co. Ltd

“Very good first impression of such a competition and I want to congratulate all the staff who was professional and helpful. Hope next year I can come back as I was surprised with the public who came to the competition”

Delicious Pack


“The exhibition comes up to our expection and we have achieved our goal”

Mr Li Fujun, Regional Manager, Beijing Kabinett Wine Co.Ltd


“There are many trade visitors that are interested in our wine, Hungarian wine is more or less acquainted to Chinese people. Hope next year Wine China can launch more campaign for Hungarian wine”

Mr Jun Tang, Chief Executive Officer, Shenyang Heng Tai Group


Wine China Expo 2012 Review


·         5th China Wine Expo 23-25 April

·         2nd Shanghai Intl Wine Tasting Meeting 26 April

·         250 indirect and indirect exhibitors

·         From France, Germany, Italy, Spain, Portugal, Greece, Argentina, America, Australia, 

       Bulgaria, Austria, Hungary, Moldova, Russia, Ukraine, Romania, New Zealand,

       Mexico, Chile, South Africa, Canada, USA, Hong Kong and China.

·         4,000 brands featured

·         10,000 trade visitors

·         Professional Visitors Type 1 (56%)

      -Importers, distributors, agents, food and beverage industry personnel

·         Professional Visitors Type 2 (15%)

      -State-owned enterprises, government bodies, supermarket owners, retail chain

        operators (Carrefour, Wal-Mart, Metro, Merry Mart, Jingkelong, 7-11), hotels and


·         Professional Visitors Type 3 (6%)

      -Media and training institutes, service providers

·         Visitor Type 4 (23%)

      -Wine enthusiasts, wine club members  








Purpose of Visit 

  • Seeking national representation 17%

  • Seeking regional representation 23%

  • Seeking co-operation 11%

  • Gathering product info 14%

  • Meet clients 6%

  • Gathering market info/Consider exhibiting in future show 11%

  • Learn about wine appreciation 14%

  • Others 4%

wine buyers-wine china expo


List of Exhibitors 2011



 Wine China Expo all copyright reserved by Regalland. Tel: 0086 10 64416542 / 64414996 Fax: 0086 10 64412631  E-mail:  ICP No.10014655